SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Prioritize Cutting Marketing Budget Over Layoffs and Essential Expenses
In times of financial struggle, companies often face the dilemma of where to make cuts to avoid layoffs and prioritize essential expenses. It's crucial to prioritize cutting the marketing budget over letting go of employees or other essential expenses. Cutting down on marketing expenses, such as events or sponsorships, can be a simpler and less impactful way to reduce costs and navigate financial challenges.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
