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Nicolas Cole: What is the secret to writing high-performing content online?
The HeyCreator Show
Effective writing on the internet and building reader trust
Increasing the rate of revelation in writing on the internet is crucial to keep readers engaged and interested. Trusting the reader to seek more content after fulfilling the initial promise is key, as long as the promise has been kept. Writers can seamlessly guide readers towards other content through subtle Call to Actions (CTAs) woven into the writing.
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