The Evolution of Marketing Terminology and Tactics

Marketing terminology and tactics have evolved over time, with traditional terms like 'customer development' losing steam as new practices like 'growth hacking' emerged. Initially, startups needed a different type of marketer, one focused on hacking systems for growth rather than traditional budgeting and ad spend. However, the focus shifted to wanting to learn all the tactics of growth hacking, leading to a change in the perceived value and intent of these practices.