Product Thinking Episode 150: The Evolution of Growth Hacking and Product Management in SaaS with Hiten Shah, Co-founder and CEO at Nira
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Dec 20, 2023 
Hiten Shah, Co-founder and CEO at Nira, joins Melissa Perri to discuss the evolution of growth hacking in the SaaS industry. They talk about the original intent of growth hacking, the misconceptions around it, and the challenges of reconciling different interpretations of Minimum Viable Product. They also touch on effective customer communication, the importance of product thinking, and evolving products through strategic sequencing.
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Initial Purpose of Growth Hacking
- Growth hacking was initially about resourcefulness, not marketing budgets.
- It aimed to achieve growth through innovative, scrappy strategies, distinct from traditional marketing.
Evolution of Growth Hacking
- The term "growth hacking" has evolved and morphed over time.
- What was once about scrappy resourcefulness has become synonymous with quick marketing tricks or "hacks."
Unethical Growth Hacks
- Avoid spammy growth hacking tactics like intrusive contact imports.
- These tactics damage user trust and are often ineffective in the long run.