PTC faced challenges in the early years with a product that didn't work properly. They had a two-stage sales process which involved giving impressive demos. However, when customers encountered issues with the software, PTC would convince them to buy more copies to address the problems. Eventually, in Rev 7, PTC was able to improve the product and change their sales process. They had to establish specific decision criteria to compete against larger companies. PTC gained a reputation for only playing if the criteria were within their capabilities.

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