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#154 Emily Balcetis: Setting and Achieving Goals

The Knowledge Project with Shane Parrish

NOTE

Rats and mice show increased effort towards the end of a goal

The pace of rats and mice increases towards the end of a maze compared to the beginning./nRats and mice pull harder at the end to cross the finish line and get a treat./nThe goal gradient hypothesis suggests that individuals intensify their efforts as they get closer to meeting their goal.

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