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AI Is Breaking Google
Better Offline
Focus on Search Quality and Algorithm Updates
The speaker discusses how some tactics are gaining visibility but the focus on improving search quality seems to have shifted due to Google's internal emphasis on AI and external business challenges. They mention a decrease in spam and SEO manipulation over the past year but acknowledge that real businesses are still being affected by recent Google updates. The speaker highlights that Google regularly releases algorithm updates and many companies suffer when their practices violate Google's guidelines.
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