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Example problems list, weight loss
Weight loss problems include buying healthy food, cooking healthy food, eating healthy food, and exercising regularly. Each problem has negative elements that align with the four value drivers: financial worth, likelihood of achievement, effort and sacrifice, and time. Examples of negative elements include the difficulty and confusion of buying and cooking healthy food, not liking it or being able to stick with it, external factors getting in the way, and it taking too much time. Prospects are encouraged to list out their specific problems related to weight loss.