VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales
Grit
Efficiency in Sales through Saying No
Efficient sales organizations focus on quickly determining if a potential customer is a good fit by aiming to make them say no as fast as possible. Rather than pressuring for a yes, the goal is to filter out those who are not a good fit, allowing more time to be spent on promising leads. By categorizing customers into box, triangle, and circle groups based on how well they align with the product, the focus is on finding customers who will be enthusiastic advocates of the product.
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