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Victoria Sakal | How I Tested Growth at Wonder
How I Tested That
Adaptation in a Changing Landscape
The emergence of AI has prompted a reevaluation of traditional methods, emphasizing the necessity of both human insight and technological integration in research solutions. While AI offers efficiency in data gathering, understanding customer needs remains paramount, as businesses must uncover observable evidence of challenges that consumers face. The distinction between established brands and startups highlights the importance of maintaining brand integrity during the research process. In a post-AI world, human differentiation in understanding customer jobs, pains, and gains continues to play a crucial role in developing effective solutions.
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