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142. Power and Persuasion: Live Insights from Stanford Experts
Think Fast Talk Smart: Communication Techniques
Power of Pronouns in Persuasion
The use of pronouns in persuasion plays a crucial role in engaging an audience. While 'you' can make a message personally relevant and engaging, it might come across as aggressive in adversarial contexts. Recent research suggests that replacing 'you' with first-person plural pronouns like 'we', 'us', 'our' can foster a more inclusive and receptive atmosphere when aiming to persuade or shift perspectives in disagreements or debates.
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