CrunchLabs: Mark Rober
How I Built This with Guy Raz
Preserving the Heart of the Content
The speaker had the opportunity to take a conservative approach due to having enough deals lined up and a runway. They decided to keep the creative control and responsibilities for filming, editing, and scripting the content themselves because of their love for it. The speaker highlights the danger of outsourcing too early and losing the heart of the content, resulting in a disconnect with the audience and decreased financial success.
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