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How I Built This with Guy Raz
CrunchLabs: Mark Rober
Apr 15, 2024
Mark Rober, a former NASA engineer and Apple employee, is now a renowned YouTube creator and the brains behind Crunch Labs. In this conversation, he shares his journey from crafting Halloween costumes with tech to viral science videos, highlighting the importance of joy in learning. Rober reflects on the creative process behind popular projects like the glitter bomb and discusses the financial shifts in content creation. He also explores his passion for educational subscription boxes that inspire kids to explore science through fun activities.
01:09:17
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Quick takeaways
- Mark Rober celebrates science joyfully through viral videos and entrepreneurship.
- Growing a YouTube channel involves authentic content creation and seizing mainstream opportunities.
Deep dives
Creative Pranks and Inventions
Mark Rober's journey began with creating unique ideas like the watermelon trick followed by pranks such as the glitter bomb to combat theft, receiving attention from Jimmy Kimmel for a resulting TV show idea to engineer pranks for a larger audience.
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