Value in raising prices for engaged customers

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Raising prices for customers who actively use the service and demonstrate an increased value over time is a positive strategy. It is recommended to focus on customers who are willing to pay and already show a propensity to use the service. When considering a price increase, it is important to analyze data to identify customers who do not actively utilize the service. For these inactive customers, it may be wise not to raise prices as they may not perceive the value in the service and are likely not benefiting from it. These customers may have forgotten about their subscription or do not find it worth engaging with, making it unnecessary to explore increasing prices for them.

Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip. Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers.

We dive into Leadsie, the social media onboarding SaaS he co-founded, and how it is built as a calm and profitable business.

Also, we both grew up in the same city. And now we live on opposites sides of the world. Here's two indie hackers catching up:

Johannes on Twitter: https://twitter.com/joradig

00:00:00 The Voyage

00:10:34 Entrepreneurial Journey and Startup Shift

00:24:06 Pricing Strategy for Startup Growth

00:29:57 Entrepreneurial Risk Assessment and Platform Stacking

00:40:42 Building Relationships Through Job Needs

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/johannes-radig-traveling-the-world-and-raising-prices/

The podcast episode: https://tbf.fm/episodes/306-johannes-radig-traveling-the-world-and-raising-prices

The video: https://youtu.be/QDk2rbr72sk

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