Salary Agents Don’t Work

The traditional model of offering salary to real estate agents is not efficient due to the industry's seasonality and cyclicality. A research report highlighted that when the market is high, salary agents are slower to hire, and when the market is low, they are slower to fire. This inability to efficiently ride the market's ups and downs makes the model ineffective. Instead, by providing agents with leads based on meeting set standards of excellence, one can control the customer experience effectively. This approach ensures that leads attract agents and drive a great customer experience, ultimately establishing control and enhancing performance over time.