Context with Mike DelPrete
Court Cunningham: From Growth to Profitability
Apr 21, 2024
Court Cunningham, CEO of Orchard, discusses the challenges and evolution of the real estate industry, embracing failure for profitability, navigating customer acquisition hurdles, and exploring disruptors aiming for standardization and innovation in real estate.
29:35
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Quick takeaways
- Orchard differentiated itself by implementing move first equity events to address homeowners' struggles in transitioning to new houses.
- Transitioning to independent contractor agents with set seller appointments improved sales conversion and ensured a transparent home buying process.
Deep dives
The Foundation of Orchard and Move First Equity Events
Orchard's inception stemmed from consumer research that identified a common problem: individuals stuck in their current homes due to mortgages while struggling to move into new ones. This led to the creation of move first equity events, a concept that garnered significant consumer interest and differentiated Orchard from competitors. The company rigorously tested various solutions, focusing on addressing real-life challenges faced by homeowners.
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