2min snip

Wedding Business Solutions cover image

Mark Chapman – How is the wedding industry different now?

Wedding Business Solutions

NOTE

Transforming Sales Approach Through Conversations and Customer Engagement

Transforming sales approach involves reframing meetings as conversations and enabling text messages for powerful customer engagement. Initiate conversations that customers start, avoiding cold calling tactics. Focus on selling the results of choosing your products and services, rather than the features. Make inquiries about customer needs to establish interest, avoiding lengthy interrogations and focusing on meaningful conversations.

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