People Think Experimentation Is Slow - Do They Have a Point?
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The Importance of Talking about Failure and Learning
Failure is not fatal, but failing to learn is. It's important to have a plan when facing failure. Rather than just throwing money into a failed campaign, you need to learn from it and find a solution. Rather than simply saying you'll fix it, focus on learning why it failed and be prepared with answers before the meeting. Embrace failure as an opportunity for growth.
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