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Virgil Abloh: Off-White, Luxury, and Open-Source Fashion
Trapital
Open Source Approach to Fashion
Virgil, known for fashion and music, had a global influence. He saw fashion as a movement, promoting innovation and influence. He encouraged others to build on his ideas and shared his design approach openly. He viewed fashion like a playground for creativity, similar to how music is shared and remixed on creator platforms. Virgil's five-step strategy to build a streetwear brand focused on openness and collaboration, contrasting with the usual protective stance in the industry. His success reflected the power of an open-source approach in a traditionally guarded field.
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