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The 3 Types of Content I Keep Coming Back To | StartUp Marketer Podcast
Distribution First
**POV: Mesaaging comes First, then spreads to all Content **
The key to success in content creation is ensuring that messaging is clear and consistent across all platforms. Before diving into creating content, it is crucial to establish the core messages and points of view that will be conveyed. This messaging should be the foundation that guides all content creation efforts. Without a cohesive message, content may appear scattered, confusing, and lack a clear connection. It is important to define what is being sold, how it ties into the discussed topics, the main points of view, and the unique perspective within the market. By establishing these core pillars and strong points of view, content can be created in various formats such as blog posts, podcasts, webinars, etc. The content format is secondary to understanding what will be discussed, why it matters to the audience, and how it provides value, allowing for flexibility in content creation while maintaining a consistent message.
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