Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
The Return of the Genie
Daniel was right. The genie was out and there was no going back despite the best efforts of record companies./nNapster may have been sunk by a legal broadside in 2001 but others sprung up to take its place./nThe genie had granted every music fan their wildest dream. No less than every piece of music ever recorded for free./nThe record companies went to desperate extremes to stop it. They sued piracy services and even private individuals./nMeanwhile artists from Britney Spears to Metallica railed against the illegal downloders saying it was as bad as shoplifting CDs./nMusicians had lost trust in their fans and fans lost trust in musicians. Trust was in an all time low across the board and this was Daniel's opportunity./nThe main take away from the conversation is that Daniel saw the opportunity to make a name for himself in the tech world by developing a music streaming service that would restore trust between musicians and their fans.
