An orchestrated approach to managing information is crucial for organizations. This includes defining product models and geography terms. By creating a centralized information layer accessible to all systems, organizations can improve their digital capacity. By connecting systems at a semantic level, mapping tables can be avoided, and consistent information can be provided to users for analytics, personalization, and website experiences.
Bram Wessel and Gary Carlson are the founders of Factor, an information architecture and experience design consultancy. In this conversation, we discuss their practice of helping organizations gain alignment by defining the information layer that underpins their digital systems.
Transcript
https://theinformed.life/2022/11/20/episode-101-bram-wessel-gary-carlson/
Show notes
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