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Bram Wessel and Gary Carlson on The Information Layer

The Informed Life

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Building an Organizational Information Layer to Provide Consistent Experiences To Users

An orchestrated approach to managing information is crucial for organizations. This includes defining product models and geography terms. By creating a centralized information layer accessible to all systems, organizations can improve their digital capacity. By connecting systems at a semantic level, mapping tables can be avoided, and consistent information can be provided to users for analytics, personalization, and website experiences.

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