Regenerative agriculture pioneers like David Vedder emphasize the importance of soil care in farming. By setting up processing units in their facilities, they not only produce organic products but also support other farmers in the area. The key to sustainable success lies in sharing these stories widely and replicating such models across industries, cultures, and geographies for a global shift towards ethical and regenerative practices.
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.