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Hip-hop's Sea Change at Rolling Loud
Switched on Pop
The Evolution of Hip Hop Aesthetics
The artist Net Spend's music showcases a distinct departure from traditional hip hop sounds, leaning more towards Hyperpop or Young Lean style. His music is characterized by heavy use of auto-tune, chaotic digital elements, fast synth arpeggiators blending with bass, and an intentional messy production style. This new DIY approach embraces imperfection and rejects the norms of good production arrangement. It represents a new wave in hip hop aesthetics, resembling a 'new lo-fi' with a punk rock spirit. This aesthetic, marked by internet reliance, abstraction, and digital distortion, appeals to a younger generation with a focus on underground rather than mainstream success. The speaker predicts this style to define hip hop in the coming years, drawing a parallel to the impact Nirvana had on the music scene.
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