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Hip-hop's Sea Change at Rolling Loud
Mar 26, 2024
Exploring the decline of hip-hop's dominance in charts, the Rolling Loud festival in California showcases diverse talents and cultural fusion. Female rappers like Ken the Man shine on stage, hinting at a future of experimental sounds reshaping the genre post-trap era.
42:47
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- Hip-hop's streaming and chart performance has declined, posing questions about the genre's future.
- Rolling Loud reveals emerging hip-hop trends and challenges, highlighting diversity in the genre.
Deep dives
Hip-Hop's Decline in Popularity According to Chart Cipher
In the podcast episode, it is highlighted that hip-hop's dominance in the music charts has declined significantly. A report by the music analytics firm, Chart Cipher, notes that in 2023, hip-hop songs constituted only 27% of Billboard's streaming songs chart, a significant drop from 58% just three years earlier.
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