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Funnel analytics and AI models for event sequences (w/ Misha Panko)

The Analytics Engineering Podcast

NOTE

The Pyramid of Analytics Insights

Analytics can be viewed as a pyramid with different levels of importance. At the foundational level, analytics entails answering what questions through reporting and dashboard monitoring. However, the pinnacle of analytics lies in guiding business decisions by answering why questions. This involves using data to influence and alter decisions, rather than just providing numbers. The highest level of the analytics pyramid focuses on answering why questions or root causing issues behind metrics changes.

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