The Analytics Engineering Podcast Funnel analytics and AI models for event sequences (w/ Misha Panko)
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May 26, 2024 
Misha Panko, CEO of Motif Analytics, discusses event stream data, AI models for event sequences, and breakthroughs in language modeling in this episode. They explore the complexities of event data, the challenges of working with event stream data, and how Motif applies AI to train foundation models of event sequences.
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Analytics Value Pyramid
- Analytics value progresses from knowing what, to understanding why, to guiding how changes drive business outcomes.
- Most companies spend 80% of time on reporting but gain real value only by answering why and how.
Practical Analytics Spectrum
- The practical analytics spectrum ranges from costly, conclusive A/B testing to cheap but weaker correlation analysis.
- Motif targets a middle ground called "causal opportunities" to identify likely causal factors more efficiently.
Slack Onboarding Correlation Anecdote
- Slack found that users filling out an onboarding step correlated with long-term use but didn't cause it.
- They learned that a hidden trait, not the step itself, drove both filling the step and engagement.