The Analytics Engineering Podcast cover image

Funnel analytics and AI models for event sequences (w/ Misha Panko)

The Analytics Engineering Podcast

CHAPTER

Navigating Data Complexity and Analytics Challenges

The chapter explores the complexities of data organization within companies, discussing the challenges of selecting the right data tables and accessing data amidst growing privacy concerns. It emphasizes the value of analytics in answering basic business questions and driving revenue opportunities. The discussion moves on to address the challenges of answering 'why' questions with data, highlighting the intricacies of establishing causality in various domains and the importance of understanding confounding variables in data analysis.

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