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20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Finding Diamonds in the Rough for Growth People
To build a successful team, it is crucial to identify individuals with raw talent and potential, regardless of their current roles or titles. Great growth people often start in roles like SEO, analysts, content marketers, or engineers, learning and growing quickly. Focusing on customer intent is key in building a strong SEO foundation, which is fundamental for understanding what customers are searching for and trying to achieve. Adapting to the changing landscape of AI, the core principles of understanding customer needs remain paramount for sustainable growth.
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