Value Determines Price, Not Competition

Pricing should be based on the value delivered rather than competition or self-limiting beliefs. Products priced at $350 cater to impulse buyers who seek solutions to specific problems, similar to low-cost items on platforms like Amazon. There's a misconception that pricing too low will attract more customers, while in reality, the price point does not significantly impact the decision-making process among consumers. Customers are willing to pay for value, often equating the same purchase decision for options priced at $150, $250, or $350. The perceived value stems from the actionable outcomes enabled by the knowledge, not just the content itself. Additionally, the notion of requiring validation through a certain number of participants can be reframed; if consulting services can command high prices from single clients, so should courses, irrespective of the number of users that have previously engaged with the content.