People Magic: How to Build a $1M Community Bonus Episode with Nicolas Cole
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Sep 10, 2024 
Nicolas Cole, co-founder of Ship 30 for 30 and author of 10 self-published books, shares compelling insights on monetizing digital products. He emphasizes the importance of community engagement and realistic expectations in achieving over $10 million in sales. The conversation uncovers the complexities of pricing digital products, highlighting consumer psychology and self-belief. Cole and Gina discuss transformative aspirations and effective communication strategies for membership models, all while inspiring new creators to embrace the journey with practical steps and innovative thinking.
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Effort in Digital Products
- Don't underestimate the effort required for creating successful digital products.
- Nicolas Cole emphasizes the significant amount of work, including content creation and revisions, involved in building profitable products.
Rewriting as Learning
- Rewriting content shouldn't be a chore but a learning opportunity.
- Gina and Nicolas find that rewriting allows them to incorporate feedback and refine their message for better clarity.
First Draft Feedback
- Don't edit your first draft immediately.
- Get feedback from at least 100 people to identify areas of confusion or questions before revising.