Bonus Episode with Nicolas Cole
People Magic: How to Build a $1M Community
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Mastering Digital Product Pricing
This chapter examines the complexities of pricing digital products, focusing on the impact of perceived value and consumer psychology. It emphasizes the necessity of self-belief in setting prices and explores the role of community building versus content delivery in enhancing product value. Additionally, the discussion highlights effective pricing strategies for different digital formats, aiming to clarify how value is communicated to potential buyers.
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