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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More

Limited Supply

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Motivate Consumers with Value

Consumers are often skeptical and selective, making them tough to engage through advertisements. To encourage interaction, brands need to provide compelling reasons for consumers to participate, such as discounts, convenience, free products, or exclusive deals. Essential motivations can also include practical benefits like refills or hygiene. Crafting a clear value proposition that resonates with these incentives is crucial for driving consumer engagement.

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