Maximizing PR Opportunities through Strategic Hustle

Taking control of their PR strategy by bringing it in-house after disappointing experiences with external agencies, the company's marketing team adopted a hustle game approach. They leveraged speaking gigs at conferences to network with potential customers and speakers, stacking PR opportunities by reaching out to conference attendees, other speakers, and organizing meetings. This proactive strategy turned conferences into lead generation platforms, acting as BDRs to secure and pass on valuable leads to their sales team for follow-up.