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Don Norman
Design Matters with Debbie Millman
The Role of Declarative and Procedural Knowledge in Making Necessary Changes
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- There are two types of knowledge: declarative (knowledge that) and procedural (knowledge how)
- Declarative knowledge tends to be conscious while procedural knowledge tends to be subconscious
- Practice is crucial to developing procedural knowledge and making it automatic
- Willpower is a conscious attempt to control behavior
- Changing behavior requires making procedural knowledge automatic, not just being conscious of declarative knowledge
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