Assign Pricing Responsibility to the Best Prices

Assign pricing responsibility to those who are comfortable with big numbers, can confidently defend those numbers, and can say a big number in the same tone as a small number. Avoid assigning pricing responsibility based on role or seniority, and instead identify individuals who can effectively handle upmarket pricing. It is crucial to have individuals with a mindset for higher prices and the ability to stand firm on pricing decisions lead the pricing strategies in the firm.