(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
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Insights on Gen Alpha and Future Marketing Strategies
The emergence of Gen Alpha will bring drastic changes to marketing strategies due to disruptions in their education. Marketers will need to consider their sophistication level, as many are behind in their education. Gen Alpha is used to not watching ads on YouTube, so product placement and partnering with popular shows will become crucial. Brands should focus on natural product placements, similar to Amazon's strategy, as they aim to provide immersive experiences for Gen Alpha consumers who are constantly multi-device consuming. Amazon's X-ray feature that shows details about a scene aims to keep consumers engaged without leaving the platform, setting the stage for linking products within the show directly to shopping options. This approach aligns with the need to immerse brands into what Gen Alpha is consuming to ensure discoverability and engagement.
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