Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)
Marketing Against The Grain
AI at Zillow: The Red Team and the Blue Team
Zillow has two teams, the red team and the blue team. The red team focuses on using AI to solve core business challenges and automate processes. The blue team, on the other hand, focuses on using AI to enhance the customer's life and create value for them. This framework highlights the importance of considering both the inside-out and outside-in perspectives when leveraging AI, not just for marketing purposes but for overall customer value.
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