#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science
00:00
How to Make YouTube Videos Work for You
Good content can outperform bad thumbnails, but good thumbnails alone won't make bad content successful. Thumbnails play a significant role in attracting viewers, but their importance is often underestimated. Many creators spend less time on thumbnails compared to the quality of their content. Packaging, including titles and thumbnails, is crucial in grabbing viewers' attention. Simple, easy-to-read titles are effective, especially for a diverse international audience. Punchy language and concise titles are preferred. The style of titles may vary based on audience and gender. Thumbnails, on the other hand, are subjective and depend on the target audience.
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