20VC: Why Small Markets are Better Than Big Markets, The Biggest Delusion of Early Stage VC, Why AI Investing is like a Horserace and Why The Most Ambitious Companies Growing the Fastest are not the Best Investments with Adam Fisher, Partner @ Bessemer
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Outsider Advantage and Category Creation
The outsider approach, characterized by naivety and innovation, can be more effective than the insider approach, as it brings more openness and creativity. Naivety is seen as a strength, as it allows entrepreneurs to innovate in ways that insiders cannot. When it comes to category creation, the speaker believes that aiming to create a category from the get-go is a mistake. Category creation often happens in retrospect, driven by multiple companies with a similar mindset, including some of the incumbents who are also moving in the same direction.
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