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$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587
The Game w/ Alex Hormozi
Give People What They Want: The Power of Testing Offers
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Giving people something they want is easier than you think. Instead of perfecting an untested product, focus on testing the offer. For gym owners, a case study showing how to fill gyms in 30 days was a simple and effective solution. Lead magnets engage leads and offers are what you promise in exchange for something of value. Advertising your core offer can be the direct path to money, but sometimes people need more information. In that case, use a lead magnet to attract leads interested in your stuff. Like salty pretzels at a bar, lower cost or free offers attract leads who are more likely to buy your higher cost offers later.
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