YC Founder Firesides: Gusto on building for new verticals
Y Combinator Startup Podcast
Expand Vertically to Better Serve Customers
- Consider the entire customer experience, including online and offline aspects like customer service and operations.
- Customers care about a seamless experience, regardless of internal departmental structures.
- Vertical SaaS platforms offer a better customer experience by integrating all necessary tools in one place.
- Gusto's new developer product allows other vertical SaaS platforms to integrate payroll in 30-60 days, leveraging Gusto's expertise and infrastructure.
- This simplifies the process for developers and provides a comprehensive solution to end-users.
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