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The Voice of Retail cover image

Speaker Spotlight | Emily Heyward, Co-Founder of Red Antler, Author of Obsessed

The Voice of Retail

NOTE

Embracing Sustainable Practices and Integrated Marketing

The focus on sustainability is expected to resurge as a key brand attribute, with consumers demanding tangible actions rather than just vague claims. Consumers have felt guilty about reverting to single-use items during COVID for safety reasons, realizing the critical importance of addressing climate change. Brands should integrate brand marketing and performance marketing for a cohesive and impactful approach, considering great brand marketing as measurable and performance marketing as brand additive.

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