Negotiation is just a conversation with a purpose, and the world needs better conversations. Managing negotiations involves three key elements: the other side, your own side, and your internal emotions or mindset. Often, the 'crisis within the crisis' is overlooked, involving internal challenges like egos, internal politics, and competing demands. Understanding the underlying needs and wants of the other party is essential to successful negotiation, whether it's saving face, being in control, or catering to an ego-driven boss.