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The psychology of self-persuasion with Elliot Aronson
WorkLife with Adam Grant
Using Self-Persuasion to Promote Condom Use
Using self-persuasion via cognitive dissonance, researchers developed the hypocrisy paradigm to encourage sexually active college students to promote condom use in a sex education class. Despite understanding the importance of condoms, only 17% of these students were using them. By engaging them in creating and delivering a video lecture on condom use, the researchers aimed to bridge the gap between belief and behavior.
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