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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
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The Value of Warm Introductions and Seeking References
Warm introductions are crucial to establish trust and credibility in business relationships. When making introductions, one's reputation is also on the line. Seeking references, especially negative ones, is essential when evaluating potential business partners, such as Chinese suppliers or third-party logistics providers. Personal contacts, social media, and previous experiences can provide valuable insights into the reliability and performance of such partners.
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