India Votes 2024
New Books in Political Science
Precision in Targeting and Unreached Voter Segments
Political parties in India leverage high-quality data on voting patterns and community demographics to strategically target specific areas and communicate tailored messages through their IT cell on social media. Despite these efforts, a significant portion of voters, particularly migrants and those not reached by traditional surveys or campaign efforts, remain disconnected from political parties. These unreached voters, characterized by their lack of party loyalty and lower turnout rates, contribute significantly to the volatility seen in Indian voting patterns.
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