
004: Beans, noses, elephants and startups
Trigger Strategy
Go and see from their perspective
One way to attract customers is to express your perspective loudly, attracting those who already agree with you while repelling dissenters. However, it is crucial not to be rigid in your perspective as others may have valid viewpoints as well. Trying to persuade others to see things your way may be futile since each person views the world from their unique perspective. Rather than convincing others of your point of view, it is suggested to empathize and understand their perspective. By standing in their shoes, you can create a bridge to show them the possibilities from a different angle. Employing frameworks like Estrum can help clients articulate their perspective, revealing that individuals may interpret the world differently, hindering effective communication and understanding. The analogy of feeling different parts of an elephant illustrates that if individuals are not even observing the same elephant, navigating through different perspectives becomes impossible.