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Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
How I Built This with Guy Raz
Impact of Social Mission on Brand and Talent Attraction
Consumers may not choose a brand solely based on its social mission, but the primary impact is seen in attracting and retaining talented, passionate individuals who want to work for a mission-driven organization. This, in turn, brings the biggest benefit from a business standpoint. While having a social mission creates a positive halo for the brand and engenders goodwill, it may not dramatically influence how people shop for glasses. The key factors for consumers remain the look of the glasses, great service, and value for the price. The social mission primarily serves to attract and retain talent, which is the main reason for the considerable investment in giving glasses away.
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