The Business of Fashion Podcast cover image

Big Tech’s Threat to Fashion

The Business of Fashion Podcast

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Navigating Fashion Business Away from Tech Platforms

Fashion businesses must advocate for the regulation of tech platforms, as the core issue lies in their business models rather than the underlying technology. It is crucial for these businesses to establish and maintain direct relationships with their customers, which can be achieved by providing shareable assets that empower a controlled customer experience. Investing in this strategy now is essential for long-term survival, as reliance on tech platforms can be detrimental over time. The fashion industry has the potential to lead broader efforts in resolving these challenges, leveraging its cultural influence to drive constructive change.

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